What's up with this Back to School display??

Was greeted by this display in the grocery store. I actually thought it was for Halloween until I went closer to inspect. Why oh why do we need to bash our kids over the head with sugar at every monumental occasion in their life? How about a TOP 10 heathy lunchbox tips with samples!?? This irked me and fueled my fire for creating and preaching healthy snack and food options for busy families.