I have already done my research as to which brand was right for me and my family.  After many years of using different brands, I consistently got result from the Young Living brand.  
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When you order an oil bundle kit (diffuser + oils) you will then receive wholesale picing.   It is your "in" to shop for cheaper! Like joining Costco.  It also allows you to become an affiliate and promote the company should you choose to but are NEVER required to.  
To order just a few oils or products and NOT an entire kit you just add to your cart and check out.  BUT....you are paying full retail price.